Brand Manager

Role Summary:
Ismail Industries Limited is seeking a results-oriented Brand Manager to develop and drive brand strategies, strengthen brand equity, and deliver sustainable business growth through integrated marketing and category initiatives.

Key Responsibilities:

Develop and drive brand strategies aligned with business objectives to strengthen brand equity and deliver sustainable growth.

Lead annual brand and category planning, including objectives, priorities, key initiatives, and budgets.

Lead and execute integrated marketing campaigns across ATL, digital, BTL, and trade channels.

Drive consumer and market research initiatives to understand consumer needs, market dynamics, and brand performance, translating insights into actionable strategies.

Monitor market performance, competitor activity, and consumer trends to identify opportunities and risks.

Collaborate cross-functionally with Sales, Trade, Finance, Supply Chain, and other relevant stakeholders to ensure effective execution of brand initiatives.

Track key brand and business KPIs, including market share, penetration, awareness, and margin growth.

Conduct objective-driven market visits and sales analysis to identify gaps, and business opportunities.

Qualifications & Skills:

Bachelor’s degree in Business Administration, MBA (Marketing) is preferred.

4–5 years of relevant experience in brand management.