Brand Executive

Qualification & Experience:

Bachelor’s or Master’s degree in a relevant field.

2 to 3 years of relevant experience in Brand Marketing / Brand Management.

Strong Analytical, Marketing and Communication Skills, with sound business acumen.

Good understanding of brand campaigns, ATL/BTL activities, market research and promotional planning.

Strong critical reasoning and problem-solving skills.

Proficient in MS Excel and marketing reports/analysis.

Key Responsibilities:

Assist in developing and executing annual and quarterly brand marketing plans.

Support ATL, BTL and brand promotional campaigns from planning to execution.

Coordinate with vendors, agencies and internal teams for marketing activities and campaign deliverables.

Conduct market research, competitor analysis and brand performance monitoring to identify market opportunities.

Assist in developing brand positioning, promotional strategies and growth initiatives.

Support sales analysis, budgeting and marketing expense monitoring.

Develop and maintain trade promotional calendars and ensure timely execution of planned activities.

Ensure brand consistency across marketing and communication materials.

Prepare marketing reports, campaign updates and performance analysis for management.

Coordinate with the Sales and Marketing teams to ensure effective implementation of brand initiatives.