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Domino's

Head of Marketing

Domino's

Karachi, Pakistan

Salary

350,000 – 450,000 PKR

Experience

11-15 years

Industry

FMCG

Department

Marketing & Advertising

Job Type

Full-time

Job Description

Role Overview:
Looking for a marketing leader who can build the brand, understand the customer, drive business growth, lead the overall marketing strategy, bringing together creativity, consumer insights and commercial thinking to grow sales, customer frequency and long-term brand equity.

 

What You Will Lead:

Brand strategy, positioning and annual marketing plans tied directly to sales and P&L targets

Digital and performance marketing, including app, web and aggregator channels, with a sharp eye on CAC, conversion and repeat orders

Promotions, menu launches and value platforms that move traffic without eroding margins

Consumer insights, data and CRM to understand who orders, when and why

Agency, media and partner management, plus close alignment with Domino’s international brand standards

A high-performing team that executes fast and learns faster

 

What We're Looking For:

10+ years of progressive marketing leadership experience

Background in QSR, FMCG, retail, e-commerce or consumer businesses

Strong experience across brand, digital/performance and CRM

A track record of driving customer and revenue growth

Strong commercial and analytical mindset and AI skills

Leadership that combines creativity, pace and execution

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Job ID: 134

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