Brand Manager

Job Summary:
The company is looking for an experienced Brand Manager to lead brand strategy across channels and touchpoints. The role involves managing brand positioning, creative direction, and consistency to build awareness, preference, and loyalty. It requires a mix of strategic thinking, creative judgment, cross-functional collaboration, and data-driven decision-making.

Key Responsibilities:

• Develop and implement annual brand strategies and marketing plans.
• Manage brand positioning, identity, and communication.
• Conduct market research and analyze consumer behavior.
• Plan and execute ATL, BTL, digital, social media, and promotional campaigns.
• Monitor campaign performance and manage ROI against KPIs.
• Work closely with Sales, Trade Marketing, Product, Finance, and other departments.
• Track sales, market share, distribution, and key brand performance indicators.
• Identify new business opportunities and oversee product launches/relaunches.
• Prepare regular reports and manage relationships with external vendors.

Qualification & Skills:

• Education: Bachelor's degree in Marketing, Business, Communications, or related field. MBA preferred.
• Experience: 5+ years of experience in brand management, marketing, or related roles (FMCG or B2B brands). Proven track record of developing successful campaigns.
• Skills: Strong strategic thinking, excellent storytelling, proficiency with marketing analytics tools (Google Analytics, CRM, BI tools), experience managing creative teams, excellent communication and presentation skills, project and budget management skills, and familiarity with digital marketing channels.