Category Lead

Job Summary

Outfitters is looking for a dynamic and driven Category Lead to join our team. The ideal candidate will be responsible for driving sales and profitability by managing product categories, ensuring exceptional visual merchandising standards, and leading the store team to deliver an outstanding customer experience.

Eligibility Criteria & Qualifications

Education: Bachelor’s or Master’s degree in Business, Fashion Marketing & Merchandising, Design, or a related field.

Experience: Up to 1–2 Years and above in a relevant retail or merchandising role.

Skills: Strong understanding of retail math, inventory management, and visual merchandising principles. Excellent leadership and communication skills.

Key Responsibilities (Expanded Job Description)

1. Category Management

Develop and execute category strategies to achieve sales targets and maximize profitability.

Analyze sales data, market trends, and customer buying patterns to optimize product assortment.

Manage inventory levels to ensure optimal stock availability while minimizing overstock and markdowns.

Monitor pricing and competitor activities to ensure market competitiveness.

2. Visual Execution & Merchandising Excellence

Ensure the implementation of brand visual merchandising (VM) guidelines across the store floor.

Create appealing product displays to drive customer engagement and increase conversion rates.

Maintain high standards of store presentation, ensuring cleanliness and organization at all times.

Regularly refresh displays to reflect new arrivals and seasonal changes.

3. Team Leadership & Floor Coordination

Lead, motivate, and train the store team to achieve daily, weekly, and monthly sales targets.

Coordinate daily floor operations, assigning tasks and ensuring smooth workflow during peak hours.

Conduct team briefings and provide constructive feedback to enhance staff performance.

Ensure adherence to company policies and standard operating procedures (SOPs).

4. Customer Experience & Standards

Champion a customer-first culture, ensuring every customer receives exceptional service.

Monitor and maintain high standards of customer service on the sales floor.

Handle customer complaints and queries effectively to ensure a positive resolution.

Train staff on product knowledge and service standards.

5. Product Feedback & VM Innovation

Gather customer feedback regarding product fit, style, and quality, and communicate insights to the head office/merchandising team.

Innovate and suggest new visual merchandising ideas to keep the store environment fresh and engaging.

Stay updated on fashion trends and retail best practices to bring innovative ideas to the store.