Manager - Digital & Social Media Marketing
Al Baraka Bank (Pakistan) LimitedKarachi, Pakistan
Total Applies: 2
Karachi, Pakistan
Total Applies: 2
Main Responsibilities:
Brand & Reputation Management: Safeguard and elevate the Bank's public image.
Media Relations: Build and maintain relationships with journalists, outlets, and industry analysts.
Crisis Communication: Prepare and lead communication responses to sensitive or high-risk events.
Internal Communications: Ensure employees receive clear, consistent messaging aligned with culture and strategy.
Regulatory Awareness: Ensure all communications comply with banking and financial regulations.
Digital & Social Strategy: Oversee online presence, content, and engagement.
Executive Messaging: Support leadership with speeches, statements, and thought leadership.
Measurement & Reporting: Track communication impact and adjust strategy accordingly.
Grade:
AVP to RVP
Core Competencies:
Excellent verbal, written, communication, and presentation skills, with strong content development expertise.
Strong grasp of industry trends, media relations, and stakeholder/agency management, with the ability to drive initiatives.
Understanding & Knowledge of Islamic Banking and its Products.
Proven ability to perform under pressure, meet tight deadlines, and manage multiple priorities effectively.
Last Date for Application: 23rd November 2026
Job ID: 231