Brand and Marketing

Role Overview

Crumble is scaling up significantly after a busy year of launches, campaigns, and market expansions. They are looking for a broad leadership role to guide the brand through its next stage of growth.

The Scope of the Role

This is a multi-faceted leadership position that requires bringing several functions together, setting priorities, and leading a team. Key areas include:

Brand Strategy: Positioning and long-term direction.

Content & Communications: Campaigns, PR, and communications.

Partnerships: Creator relationships, outreach, and activations.

Consistency: Ensuring creative consistency and a strong customer experience across all touchpoints.

Growth: Marketing performance, consumer engagement, and growth.

Candidate Profile (Who They Want)

While the image ad listed some quirky and specific requirements (like deciphering their humor and having a "bit of craziness"), the text file emphasizes strategic and leadership traits:

Strong creative judgement and aesthetic sensibility.

A distinct point of view and a body of work they have personally shaped.

An understanding of how creative decisions translate into commercial value.

The ability to lead people, make independent decisions, and maintain quality/momentum through competing priorities.

Ideally, someone who has already done meaningful work and is ready to take on considerably more responsibility.

Role Details & Compensation

Location: Gulberg Greens, Islamabad

Work Arrangement: Full time, in person

Salary: Up to PKR 750,000 gross per month (indicative, depending on experience and scope)

Benefits: Health insurance, provident fund, and car benefits (subject to eligibility)

Deadline: As per the image, the deadline is extended to 20 November 2026.