About the Role

Edenrobe is looking for a data-driven Performance Marketing Executive to manage and optimize paid media campaigns across digital platforms. The ideal candidate will be responsible for driving online sales, improving Return on Ad Spend (ROAS), and scaling performance through strategic campaign management.

Key Responsibilities

• Campaign Management:
  • Plan, execute, and optimize paid media campaigns on platforms like Meta, Google, TikTok, and YouTube.
  • Focus on ecommerce funnels, audience targeting, and performance scaling.
  • Monitor and improve key metrics such as ROAS, CPA, AOV, and conversion rates.
• Analytics & Reporting:
  • Analyze campaign performance using Google Analytics (GA4), CTM, and UTM tracking.
  • Prepare data-driven reports and insights for continuous optimization.
  • Utilize Excel and Google Sheets for advanced data analysis and reporting.
• Cross-Functional Collaboration:
  • Work closely with creative, content, and sales teams to align marketing strategies.
  • Ensure seamless coordination for campaign execution and performance tracking.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–2 years of hands-on experience managing paid media campaigns for ecommerce brands.
• Proficiency in Meta Ads, Google Ads, TikTok Ads, and email marketing tools.
• Strong analytical skills with expertise in ecommerce KPIs and tracking tools.

• Excellent communication and teamwork abilities.

   

Why Join Edenrobe?

• Opportunity to work with a leading fashion brand in a dynamic digital marketing environment.
• Career growth and skill development in performance marketing.
• Collaborative and innovative workplace culture.